1. Set SMART Social Media Marketing Goals:
Goals should be Specific, Measurable, Achievable, Relevant, and Timely. For
example, you might set a goal to increase your Instagram followers by 2,000
within three months. Other goals could include increasing brand awareness,
boosting brand engagement, generating sales and leads, and tracking
conversations about your brand.
2. Set Social Media Metrics: Metrics are
necessary to understand whether your strategy is hitting the target. Some key
metrics include the number of visitors to your...